Strategic Concept
Corporate Vision ——————— Build the world-renowned construction machinery brand
Corporate Mission———————Provide customers with the best construction machinery products and full sets of construction equipment solutions
Core Value—————— Green develop & harmony win-win

Policy Concept
Corporate Spirit——————— Meet the endless challenges with an aggressive spirit of revolution
Core Competition Concept————Construct a market-oriented service system and build the core competitiveness for service
Moral Concept ———————Integrity, responsibility, dedication, gratefulness
Brand Slogan——————— Boundless spread, limitless pursuit of quality

Execution Concept
Operating Concept———————Be a professional construction machinery supplier and realize the share of value in the industrial chain
Management Concept———————Meticulous planning, efficient execution, closed cycle control, constant improvement
Team Concept———————Forceful execution, high coordination, excellent performance, pursuit of prominence
Product Concept———————Efficiency comes from reliability, applicability creates value and technology leads the future trend
Marketing Concept———————Provide customers with value-creation solutions with all our might in an efficient way